Client
ABC Mouse
Category
Film + Strategy
Project Timeline
1-3 Weeks
The campaign began by identifying the core message: making early learning feel fun, approachable, and effective for families. Understanding the parent mindset and child experience shaped the emotional direction of the ad.
Editing focused on pacing, clarity, and warmth—ensuring each scene supported comprehension and emotional connection. Color, rhythm, and transitions were refined to maintain a friendly, inviting tone.
