Client
Tecate
Category
Film + Edit
Project Timeline
1-2 Weeks
The focus was placed on movement, community, and live energy as the core narrative of the event. Rather than traditional coverage, the goal was to tell a story that felt immersive and organic.
The final ad was optimized for digital and social platforms, delivering a punchy, story-forward piece that aligns with Tecate’s brand identity. The result is an engaging event-driven narrative that feels authentic to both the brand and the audience.
