Client
Virus
Category
Film + Strategy
Project Timeline
1-2 Weeks
The creative direction focused on revealing the process behind the Virus Tech Collection rather than presenting a traditional product showcase. Emphasis was placed on movement, technical detail, and on-set energy to reflect the performance-driven nature of the apparel. The goal was to create a behind-the-scenes narrative that felt authentic, modern, and aligned with Virus’ identity—highlighting how design, athleticism, and intention intersect.
The project was executed through dynamic BTS coverage that captured real moments of preparation, motion, and collaboration on set. Footage was shaped through precise editing and pacing to maintain visual momentum while keeping the story grounded in process. The final video delivers a cohesive, story-driven look at the creation of the Tech Collection, designed to support the campaign while standing on its own as compelling visual content.
